Finding & Using Stock Images

pink flowers text finding & using stock images

Building up your own store of stock images, especially in creative design, is imperative.

While you have the colours & the fonts thing down pat, knowing where to find stock images and how to use them will make your visuals stand out even more!

Any creative will tell you that they are always looking for the perfect background imagery for blogs or visual content for social media.

Stock images are a great resource, especially if you’re not gifted in photography yourself or when what you’re looking for is not readily available for your keen photographic eye.

Before I carry on, I must just tell you that you should PLEASE not just download anything you find on google. Chances are huge that what you’re downloading has copyright attached to it.

Just because it is in the public domain does not make it fair game for consumption & use as you see fit.

But it’s on a public forum, I hear you say.

Yes, that may very well be true, but the owner of the photo may have copyright attached to that photo.

But they’ll never find out … YES! “they” will.

Don’t kid yourself.

Don’t do it.

Unless you have oodles of money and time to spend in expensive & time-consuming litigation.

Where do bloggers go for stock images?

Finding good quality free stock photos seem to be a challenge for a lot of bloggers.

Because I don’t just blog, I also create for money, it’s important for me to use imagery that is not going to land either my paying clients or me in hot water.

These are the sites that I most often go to:


With over 780k free photos, you’ll understand why this one is first on my list.

Here’s their licence page for you to read.


These are picked from free photograph resources, so there may very well be an overlap between them and other free sites.

Here’s their licence page for you to read.

New Old Stock

A lot of gorgeous black and white photos, which MAY be free of any copyright restrictions.

Here’s their licence page for you to read.


The photographs here feature people of colour. You have to link back to the photo credit when you use it!

Here’s their licence page for you to read.

Jay Mantri

Jay Mantri is a designer with a substantial library of stunning images.

Here’s their licence page for you to read.


If you want quirky and off the wall, this is it!

Here’s their licence page for you to read.


A unique collection of photos with no attribution required.

Here’s their licence page for you to read.


Unique photographs with a paid offering as well.

Here’s their licence page for you to read.

And then there are the following I found when doing this research which I’ve not had any dealings or interactions with:

The Jopwell Collections

Fancy Crave




Startup Stock Photos


CreateHER Stock



Death to Stock

Negative Space

My favourite sites are Pixabay & Pexels, simply because this is part of the Canva resources offered.

Some of the paid for sites will send you a link on a monthly basis with a couple of images that you can download and use.

These ones are the ones that have very strict guidelines around how you can use their images. For instance, you can’t use their images and sell them as a template to a third party. You can only use it for your own social media advertising. If you also use it over on Instagram, you have to use their personal hashtag as link-back.

Oh … and don’t think you can crop & manipulate the image.

You’re not allowed to do that either.

So, the long and the short really is that you should always make sure that the image you are going to be using does not come with several strings of not-to’s attached to it.

I am a huge fan of 100% free stock image sites. These images are free to use commercially, there’s (sometimes) no need to link back to them, or to give them credit. I can tell you one thing though – linking back & crediting gives them exposure and therefore can lead to business for them – who wouldn’t like to be booked for a paid gig vs. submitting images for free, right?

Some free image sites will also have you use the image only once, or at most a couple of times.

Check the usage rights though, I have linked them for your convenience with those I use regularly. Rather be safe than sorry!

Standing Out

Creative design really allows you and your brand to stand out.

By not trying to stand out, you are doing both yourself & your brand a massive disservice. This is why stock images are both a good thing and a bad thing.


Yes, you see, the lesser-used stock images are the ones that will make you stand out. And the more often used stock images will make your image disappear.

How do you know whether an image has been used before?

Simple – you use the website Tin Eye. It will tell you, in a couple of seconds, how often & where the image has been used before.

I have a couple of photographers in my life who would allow me to use their images as stock images.

Negotiating for exclusivity may set you EVEN FURTHER apart from the ever-present competition.

This can be SUPER expensive though, but then … is it worth it for your brand & your audience?

Using online web-based applications such as Canva may very well have you stand out with 100% on-brand overlays, text-banners, hand-drawn elements.


I hope you will find these resources useful.

If you’re new to design and want to start using Canva as your platform for design, you can sign up here and use the Pro features for 30 days absolutely free of charge.

Here are the differences between pro & free #justsaying

If you want to go ahead and try your hand at design and need some guidance, you can download my free guide to the perfect social media design here.

If you need a little more help, I can assist you using Zoom – which we’ll record so you can keep referring back to our session. This link here will get us connected for an hour to walk you through your challenges.

If there is anything else, I can help with, you can always just send me an email, or even connect with me on LinkedIn (as that’s where I’m most active) and engage with me there.

Stephanie xx

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